BakeSync

BakeSync is a B2B marketplace and pricing intelligence platform built for independent and growing bakeries. It combines real-time ingredient pricing, verified supplier discovery, and recipe cost analysis to help bakery owners make faster purchasing decisions, protect profit margins, and reduce sourcing inefficiencies.

Independent bakers spend hours calling suppliers, checking WhatsApp groups, and updating spreadsheets just to source ingredients. When flour or sugar prices spike, they often discover it too late and either eat the loss or pass it to customers — both bad outcomes.

This fragmented sourcing process increases procurement time, limits pricing visibility, and directly impacts profitability for businesses operating on already thin margins.

Through market research, competitor analysis, and user discovery, three recurring insights emerged:

Nigeria's baking industry is fragmented and growing, with thousands of independent bakeries operating on thin margins. A purpose-built procurement tool that even slightly reduces ingredient spend has immediate, measurable ROI for the customer.

As digital adoption grows among small business owners, there is an opportunity to become the operating platform that powers procurement decisions for independent bakeries before expanding into adjacent food businesses.

• Prices change frequently with no transparency.
• No central place to compare verified suppliers.
• Hard to forecast production costs accurately.
• Manual price tracking via WhatsApp and spreadsheets.
• Low trust in unverified suppliers and delivery promises.

Launch in Lagos using a curated network of verified suppliers to validate user engagement and marketplace trust. Once retention is established, expand into additional cities, ingredient categories, and procurement services.

• Activation: % of new bakers who compare two suppliers in week 1.
• Retention: weekly active bakers / monthly active bakers.
• Marketplace Health: median supplier response time to a quote.
• Business Value: average ingredient spend reduction reported by bakers.

Even a 3–5% reduction in monthly ingredient spend is meaningful for a bakery operating on 10–15% margins. By becoming the procurement system of record, BakeSync earns the right to layer in financing, insights, and ads to suppliers as monetization grows.

As supplier participation grows, BakeSync builds a proprietary pricing dataset that strengthens its competitive advantage, improves supplier visibility, and creates opportunities for future monetization through analytics, financing, and premium supplier services.

BakeSync demonstrates my ability to:

• Scope discipline matters most when the problem is exciting.
• Marketplace cold-start is a sequencing problem, not a feature problem.
• Trust signals (verification, ratings) are MVP, not phase 2.

BakeSync reinforced that successful products are built by deeply understanding user problems before building features. Working through discovery, prioritization, and sprint planning taught me that Product Management is less about adding functionality and more about making thoughtful trade-offs that maximize user value while supporting business goals.

Building BakeSync also strengthened my ability to think strategically about marketplace dynamics, trust, product scalability, and Agile execution. It remains my strongest demonstration of translating research into a practical product strategy.