Zainab Fasasi

Real-time ingredient pricing and supplier marketplace designed to help bakers make informed purchasing decisions, reduce production costs, and improve profitability.

• Defined product vision, objectives, and MVP scope.
• Conducted competitor analysis, SWOT analysis, and market research.
• Developed user personas and identified key customer pain points.
• Created product backlog, user stories, and acceptance criteria.
• Managed Agile planning with Epics, Stories, Subtasks, Sprint Backlogs, and workflows in Jira.
• Designed success metrics and business impact framework for adoption and engagement.

Skills: Product Strategy · User Research · Agile Delivery · Marketplace Design · Jira · Backlog Management

Student accommodation marketplace connecting students with verified landlords through trusted listings, reviews, ratings, and verification systems.

• Led development of a comprehensive Product Requirements Document (PRD).
• Defined user personas, user journeys, and marketplace workflows.
• Documented functional and non-functional requirements.
• Created user stories and acceptance criteria for MVP features.
• Established KPIs, success metrics, and platform objectives.
• Contributed to trust and verification framework design for landlords and listings.

Skills: Requirements Gathering · Product Documentation · User Flows · Marketplace Design · Stakeholder Collaboration

Low-bandwidth telehealth solution designed to improve healthcare accessibility for rural communities.

• Defined problem statement and product vision.
• Conducted user interviews with rural dwellers and community health workers.
• Created a complete PRD including functional requirements, user stories, acceptance criteria, and success metrics.
• Collaborated with designers and technical stakeholders to define user flows and wireframes.
• Prioritized features using the MoSCoW framework.
• Presented MVP strategy and product recommendations to stakeholders.

Impact: Delivered a research-driven MVP concept within a 5-day product sprint.

Strategic evaluation of Showmax's product positioning, user experience, retention strategy, and growth opportunities.

• Conducted SWOT and competitive analysis.
• Evaluated acquisition, engagement, retention, and revenue metrics.
• Identified content discovery and retention challenges.
• Proposed monetization, personalization, and growth recommendations.

• Conduct quality audits across AI and data annotation workflows.
• Evaluate project outputs against established quality benchmarks and standards.
• Identify process gaps and recommend improvements that enhance accuracy and consistency.
• Collaborate with QA leads and project stakeholders to improve workflow efficiency.
• Generate audit reports and performance insights to support decision-making.

Skills: Analytical Thinking · Process Improvement · Root Cause Analysis · Quality Management

• Annotated and validated text, image, audio, and video datasets across AI projects.
• Maintained high accuracy and compliance with project guidelines.
• Identified edge cases and documented exceptions to improve annotation quality.
• Collaborated with QA teams to improve data integrity and project outcomes.

Skills: Documentation · Attention to Detail · User Understanding · Problem Solving

• Delivered customer support and resolved customer inquiries efficiently.
• Investigated customer complaints and documented findings.
• Collaborated with internal teams to resolve escalated issues.
• Ensured compliance with organizational and regulatory standards.

Skills: Customer Empathy · Communication · Stakeholder Management · Problem Solving